Artificial intelligence is rapidly reshaping the way we interact with media. From algorithm-driven news feeds to synthetic content and deepfakes, the digital world is becoming more complex - and more difficult to navigate. In this evolving landscape, media literacy is not just a skill, but a form of civic empowerment.
Media literacy at the age of AI is the latest edition of the Youth Connect programme, following the success of AI for the Common Good and Tech for Humanity. This new season focuses on helping young people understand how AI influences the media they consume, and how they can respond with creativity, critical thinking and ethical awareness.
What is the programme about?
This programme supports young leaders from across Europe and the UK to explore the intersection of media, technology and society. It offers a space to learn, collaborate and lead—equipping participants with the tools to critically assess digital content, understand the systems behind it, and design solutions that promote responsible media engagement.
Participants will explore how AI shapes public discourse, how misinformation spreads, and how digital platforms influence what we see and believe. They will also reflect on their own digital footprints and the broader social impact of media technologies.
What will participants gain?
- Through a mix of training, teamwork and international exchange, participants will:
- Develop critical thinking skills to identify bias, misinformation and manipulation in digital content
- Understand how algorithms, data and business models shape media narratives
- Explore ethical questions around privacy, online behaviour and content moderation
- Collaborate to design digital tools, campaigns or apps that promote media literacy
- Learn how to communicate ideas effectively through storytelling and digital media
- Engage in policy dialogue with experts, researchers and decision-makers
Programme activities
- Young leaders aged 18 - 35 from across Europe and the UK
- Youth organisations, educators and universities working in digital skills and civic engagement
- Experts and mentors in media, AI, education and technology
- Strategic partners interested in co-developing content, mentoring participants or joining the jury panel
Why media literacy matters
In an age where AI influences what we see, believe and share, media literacy is essential for democratic participation and social cohesion. This programme empowers young people to become informed, ethical and active digital citizens - ready to shape the future of media and technology for the common good.